General insurance provider – onsite & offsite studio services

A full onsite & offsite studio services offering, covering creative design, digital production, press advertising and artwork creation.

When we implemented our hybrid studio solution for our client three years ago, we were faced with several studio service transition challenges which had to be resolved within a tight time frame to ensure we were ready for go-live. These included transferring brand assets, brand knowledge and understanding the ‘as-is’ process.

Working with our client’s marketing teams and the incumbent supplier, an asset migration plan was created which included key milestone dates and defined tasks to ensure all brand assets were transferred successfully and securely to Communisis Activate ahead of go-live.

We appointed a Specialist Project Manager, specifically experienced in the creative process, and a dedicated Brand Ambassador to start to build our knowledge of all the brands. All brand guidelines, fonts and access to image libraries were distributed to the studio implementation team for them to up-skill their knowledge of the brand in readiness for go-live.

Part of the migration plan was to understand the current ‘as is’ studio processes, and our Specialist Project Manager was tasked with completing our due diligence procedure to ensure we had a full understanding of the requirements. The Communisis Activate approach with onboarding a client is to transition first and transform second, ensuring we minimise risk with the transition and providing a benchmark for us to build upon. Our team then continually assess the inherited ‘as is’ processes and identify process improvements to remove protracted working practices.

Result: Communisis Activate successfully transitioned our clients’ brands into our central hub studio team, with minimal issues and no impact on service levels. We continue to improve the inherited ‘as is’ processes and implement new technology and workflows to significantly improve the accuracy and quality of inherited content. As part of our overhaul of the account, we also implemented a new streamlined, robust system for delivery of press advertising.